The Secret to Success: Developing an Understanding of What Makes a Foreign Firm’s Organizational Culture Effective in Russia
نویسنده
چکیده
This paper investigates what types of organizational culture are most effective for foreign firms operating in Russia. This is done by examining the characteristics of the organizational cultures of nine successful Russian subsidiaries of Swedish multinationals. Nine characteristics of performance-enhancing organizational cultures for the Russian context are identified. Implementing the nine organizational culture characteristics described in this paper, should help other firms to achieve the success that the firms in this study have reached in Russia’s challenging, but potentially very rewarding market.
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